The GeekHunter‘s mission is to simplify and streamline the recruitment for technology professionals and companies. In addition to having a platform that brings together more than 250 thousand pre-selected people, it offers the best solutions for companies that want to overcome the existing challenges in hiring these professionals.
My main job was working with paid media, but I was also responsible for analyzing online and offline acquisition channels to reach goals, such as an external market analysis (SemRush and SimilarWeb), influencer analysis and companies’ partnership.
I have managed up to R$ 25k ad spend monthly ( + R$ 300k/year), focusing on B2C/B2B lead generation on Facebook Ads, LinkedIn Ads, Bing Ads and Google Ads platforms.
Some of the results:
The highest share of paid media B2C participation in lead generation in 2022 (the average was 8% monthly and I got 12%).
Increase of 149,58% in landing pages for B2C subscribers (the initial average was 6,8 thousand and then it became 10,2 thousand);
Planning a company participation in a B2B event investing around R$ 50k, resulting in more than 1,3k MQLs, 51 SQL and one R$ 150k sale in the same week of the event, with a 2,3xROI.
Getting more than 140k followers on LinkedIn together with the marketing team;
Learn more about my experience with Avanti or dive into my Gama Academy educational experience here.
