Fernanda Silvy

Avanti Digital Agency

As one of the largest solution companies for e-commerce and Digital Marketing in Brazil, Avanti is a pioneer and a specialist in using the power of technology for retail and industry to sell more and better.

The platforms I worked for two and a half years were: Pinterest Ads, Google Ads and Facebook Ads. Focusing the major investments on Google, Facebook,  Pinterest Ads and Programmatic Media, respectively. Ad formats used: Google Search, Google Video Ads, Google Display, DPA (Dynamic Product Ads), Feed/Stories Post and Video Post.

I managed up to R$ 300k ad spend monthly (+ R$ 3.6 million/year), creating and optimizing campaigns based on each client’s needs, which resulted in an average 11xROAS. In 2020 and 2021, I won the Google Guru award, reaching first place on Google Partners Academy platform.

Learn more about the agency’s top cases I worked with:

TOP CASES:

Eletrosom – Furniture, Appliances, Technology – eCommerce

About: In the market for over 40 years, having more than 200 stores around Brazil, it offers a diversified mix of products, such as: furniture, appliances, cell phones, computers and much more.

Results:

Despite having a decrease of 14% on average ticket sales in 7 months, there was an increase of 39% in investments on Paid Media, resulting in an increase of 14% on sessions, 89% in transactions, 62% in revenue and 16xROI. Platforms used: Social Ads, SEM Ads and Programmatic Media (Blue/Criteo).

Examples of ecommerce ads on facebook by fernanda silvy

Unilar – Furniture, Appliance, Technology – eCommerce

About: In the market for over 50 years, it has 4 regional stores in the east of Santa Catarina state, it offers different products, such as: furniture, appliances, cell phones, computers and much more.

Results:

Increase of 367,36% in investments on Paid Media, resulting in an increase of 224,52% on sessions, 1625,71% in transactions, 625% in average ticket sales, 2748,61% in revenue and 509,52% in ROI (4,53 to 27,61) within 2 years. Platforms used: Social Ads, SEM Ads and Programmatic Media (Blue/Criteo).

Examples of ecommerce ads on facebook by fernanda silvy

Dpaschoal – Automotive Industry – eCommerce

About: DPaschoal is a Brazilian company in the automotive segment founded in 1949 and has led sales of tires, batteries, shock absorbers, brakes since then.

Results:

Having the same investments during 6 months, I got an increase of 61% in transactions, 55% average ticket sales, 149,57% in revenue and 150,32% in ROAS. Platforms used: Social Ads, SEM Ads and Programmatic Media (Blue/Criteo).

Learn more about my experience with GeekHunter or dive into my Gama Academy educational experience here.

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