The GeekHunter’s mission is to simplify and streamline the recruitment process for technology professionals and companies. With a platform that gathers over 250,000 pre-selected candidates, GeekHunter also offers cutting-edge solutions for businesses looking to overcome hiring challenges.
My primary responsibility at GeekHunter was managing paid media campaigns, focusing on lead generation ads across multiple platforms. Additionally, I analyzed both online and offline acquisition channels to achieve key goals. This included external market research using tools like SemRush and SimilarWeb, influencer collaborations, and forging strategic company partnerships.
Paid Media and Lead Generation Performance
During my time at GeekHunter, I managed a monthly ad spend of up to R$ 25k (over R$ 300k annually), focusing on B2C and B2B lead generation ads through platforms like Facebook Ads, LinkedIn Ads, Bing Ads, and Google Ads.
Key achievements include:
- Achieving the highest share of paid media B2C participation in lead generation ads for 2022, increasing the average monthly participation from 8% to 12%.
- Boosting landing page subscribers by 150% for B2C audiences, growing from an average of 6,8k to 10,2k monthly.
- Organizing a successful B2B event with an investment of R$ 50k, resulting in over 1,300 MQLs, 51 SQLs, and one R$ 150k sale in the same week, delivering a 2.3x ROI.
- Collaborating with the marketing team to surpass 140k followers on LinkedIn, increasing brand visibility and engagement.
Lessons Learned from Lead Generation Ads
Working on lead generation ads provided me with in-depth insights into optimizing campaigns to deliver measurable results. This experience reinforced the importance of strategic planning, precise targeting, and leveraging data-driven tools to achieve marketing goals.
Learn more about my experience with Avanti or dive into my Gama Academy educational experience here.