Avanti
E-commerce integrated solutions, performance and experience.
As one of Brazil’s leading e-commerce and digital marketing agencies, Avanti specializes in using the power of technology to help retailers and industries grow their sales and optimize their digital marketing efforts.
With years of expertise across major platforms such as Google Ads, Facebook Ads, Pinterest Ads, and Programmatic Media, I had the privilege of managing ad spends of up to R$ 300k per month (+ R$ 3.6 million/year). This resulted in consistently high ROAS (Return on Ad Spend), achieving an average of 11x ROAS.
In 2020 and 2021, I was honored to win the Google Guru Award, securing first place on the Google Partners Academy platform, a recognition of the impactful results we delivered.
Platforms and strategies: a data-driven approach
Throughout my two and a half years managing campaigns, the key platforms I focused on were:
- Google Ads: Major focus on SEM (Search Engine Marketing) to drive high-intent traffic.
- Facebook Ads: Extensive use of Social Ads to target specific customer segments.
- Pinterest Ads: Leveraging Pinterest’s unique visual appeal for brand awareness and conversion.
- Programmatic Media: Utilizing platforms like Blue and Criteo to scale the reach of our ads.
By focusing on each platform’s strengths and adjusting strate.
Cases: proven results across industries
1. Eletrosom – furniture, appliances, technology – e-commerce
About:
A Brazilian e-commerce leader in the furniture, appliances, and tech sectors with over 200 stores across the country.
Challenge:
Despite facing a 14% drop in average ticket sales over a 7-month period, Eletrosom wanted to increase their reach and online transactions.
Results:
- 39% increase in Paid Media investment.
- 14% increase in sessions.
- 89% increase in transactions.
- 62% increase in revenue.
- 16x ROI.
Platforms Used: Google Ads (SEM), Facebook Ads, Pinterest Ads, and Programmatic Media (Blue, Criteo).
2. Unilar – furniture, appliances, technology – e-commerce
About:
A company with over 50 years in the market, operating in the state of Santa Catarina with four regional stores.
Challenge:
Unilar sought to improve their ROI and online presence by increasing investments in Paid Media.
Results:
- 367.36% increase in Paid Media investments.
- 224.52% increase in sessions.
- 1625.71% increase in transactions.
- 625% increase in average ticket sales.
- 2748.61% increase in revenue.
- 509.52% increase in ROI (from 4.53 to 27.61).
3. Dpaschoal – automotive industry – e-commerce
About:
A key player in Brazil’s automotive sector, Dpaschoal is a well-established brand specializing in tires, batteries, shock absorbers, and brakes.
Challenge:
Dpaschoal was looking to optimize their marketing efforts without increasing their ad spend.
Results:
- 61% increase in transactions.
- 55% increase in average ticket sales.
- 149.57% increase in revenue.
- 150.32% increase in ROAS.
Platforms Used: Social Ads, SEM Ads, and Programmatic Media (Blue, Criteo).
