8P Design
With an addiction to make things work the way they should
8P Design is a web agency based in Montreal that has been delivering exceptional digital projects since 1998. With expertise in website creation, custom management tools, functional design, and client training, 8P Design empowers businesses with innovative digital solutions. The agency’s approach combines creativity, strategy, and a bit of fun—its name and logo reflect an endless thirst for learning and innovation.
When I joined 8P Design in 2024, I embraced its vision of delivering tailored strategies to meet client needs across industries such as landscaping, musical instruments, and education. My primary responsibilities involved managing and optimizing digital marketing campaigns while enhancing clients’ online presence through actionable strategies.
Key Responsibilities
- Digital Advertising: Managed Google Ads, LinkedIn Ads, and Bing Ads campaigns, investing around $17,000. These efforts generated around $56,000 in revenue, achieving a 3x ROAS despite challenges like high competitiveness in the target market.
- SEO & Website Optimization: Conducted comprehensive SEO audits to improve sites performances and implemented strategies to boost organic visibility.
- Social Media Analysis: Monitored and optimized client social media accounts to align with their marketing goals and increase audience engagement.
- Tag Implementation: Set up and managed Google Tag Manager configurations to track essential KPIs effectively.
- Photoshoot Planning: Orchestrated photoshoots for e-commerce websites, ensuring visual assets aligned with brand identity and audience preferences.
Results Achieved
- Implemented strategic marketing campaigns across multiple industries, leveraging a mix of PPC, SEO, and content strategies.
- Contributed to a revenue projection of $176,850 within 9 months working for the agency, delivering tangible results despite competitive market challenges.
- Streamlined website tagging and tracking, providing clients with accurate, actionable data for decision-making.
Industry Highlights
Working with clients across diverse sectors gave me a deeper understanding of digital marketing’s adaptability. For example:
- Landscaping Industry: Developed geo-targeted ads and created a lead generation lading page.
- Educational Sector: Crafted custom marketing strategies to enhance brand visibility and lead generation.
- Musical Instruments: Planned and executed strategic marketing audit and participated in the website redesign that showcased product features through compelling visuals and storytelling.
Learning and Growth
My time at 8P Design reinforced my expertise in digital marketing and taught me the importance of adaptability. Whether implementing data-driven PPC strategies, conducting in-depth SEO audits, or managing creative projects, I gained invaluable insights into delivering impactful results for businesses.
